Interview with Emma Clarke, CEO of Everline Home Goods
Journalist: Emma, your story started with a single shop in Brighton. How did you go global?
Emma Clarke: Step by step. We listened to customers, built an online presence early, and made design our identity. British craftsmanship still has a strong reputation abroad — it’s about leveraging that trust.
Journalist: What was your biggest turning point?
Emma Clarke: Partnering with sustainable suppliers. That decision opened new markets and gave us credibility. People want products with a story and values behind them.
Journalist: What do you think defines a modern British entrepreneur?
Emma Clarke: Resilience mixed with curiosity. The best founders aren’t just chasing profit — they’re solving real problems in authentic ways.
Journalist: Any advice for small retailers today?
Emma Clarke: Don’t wait for perfect conditions. Start, test, adapt. Every global brand was once a local risk.
